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Which Social Media Platform is Best for Your Business?

There is no doubt that social media has become an integral part of our society and an important part of any business’ marketing plan.  Some sites such as Facebook, LinkedIn and Twitter have become ubiquitous and part of our mainstream culture. But while it is important to have a presence on many social media sites, it would be wise to consider which social media presence will benefit your business the most. When it comes to choosing a social media site, select ones that are best aligned with your communication goals and where your target market is likely to be found.

Here is a look at some of the major players in social media and some considerations to think about in terms of what’s right for your business:

There are other popular sites such as Tumblr (an online bulletin board that's heavy on the visuals and backed by a community big on sharing)  Pinterest and YouTube.  Take time to investigate and learn about these platforms so you can make the most of your social media engagement and do what is best for your business.


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